Integrated website of ‘India Handloom’ Brand was launched today.
- The website is a one stop platform for all services to consumers, bulk buyers and handloom producers.
- It will provide full details of all registered India Handloom producers which will facilitate verification of genuine India Handloom product by customers.
- It will also provide information about the retail stores and e-commerce platform from where India Handloom branded products can be purchased.
‘India Handloom’ Brand was launched by the Prime Minister on 7th August, 2015, the first National Handloom Day, to endorse the quality of handloom products in terms of raw material, processing, embellishment, weaving, design and other parameters besides social and environment compliance.
The objective is to promote production of quality products with new designs for winning trust and confidence of customers by giving particular attention to defect free, hand woven, authentic niche products with zero-defect and zero-impact on environment.
Registration under the brand is given after stringent testing of samples in Govt. of India laboratory. By 10th February, 2016, 121 handloom producing agencies/enterprises have been given registration under the Brand in 33 product categories. Several e-commerce platforms and leading retail stores have been engaged for marketing of India Handloom branded products.
More than 43 lakh persons are engaged in this sector with production at 14% of the total textile sector. It provides livelihood to large number of rural women and backward sections of society. National Handloom Development Corporation is responsible for supply of quality yarn, dyes and chemicals.